8 Tasks Every Small Business Should Outsource

Mat Bullock • January 20, 2023

Pixabay


Running a business is a lot of work and many business owners feel like they have to be chameleons to get everything done. The problem is, there is never enough time in the day to check off that extensive to-do list. As a business owner, burning yourself out in an attempt to grow your business will only result in failure.


You need to prioritise your work and hand over the rest to experts who can help you. If you’re feeling exhausted from trying to carry the entire load, here are some parts of your business you can outsource to others.


Social Media Management

Social Media Management

It’s essential for your business to utilise social media to build your brand and make sure it remains visible for customers. However, social media can be time consuming, even when posts are scheduled. It’s worth outsourcing to a social media manager or digital marketing company to help you with reaching your social media goals. It will also help to enlist some IT support to ensure things continue to run smoothly.



If you can do this, it will free up a significant amount of your time for you to use to focus on other aspects of your business



Books and Accounting

Many small business owners choose to do their own accounts. Firstly, this takes up valuable time most business owners don’t have. Secondly, it can be risky if you aren’t trained in accountancy and you’re not sure how to do your accounts properly. Thirdly, if you have employees, it’s imperative that you get accounts and payroll correct.


If you’re having difficulty with your accounting for whatever reason, using Cloudbook Online Accountants can help. It’s a great way to keep everything you need in one space and get professional advice.


Administration

Are you still answering your own emails and scheduling your own meetings? Admin is another side of business that can be very time consuming. It can take hours of your week to reply to emails or make phone calls when these tasks can often be delegated to someone else.


However, there may be times when you have lots of administration tasks to get through and there may be times when things are much quieter. Rather than hire an administrator for your business full-time, consider outsourcing admin help from freelance professionals who will work as and when needed.


SEO

Search engine optimization is what helps drive your target audience to your product. It’s essential for growing a business in this day and age and without it, businesses can easily fail. However, getting SEO right and adapting to algorithm changes, is something best left to the experts. 


If you’ve had a go at your own SEO and haven’t seen the results, it could be time to call in the professionals. Even following online guidelines isn’t enough to get this right. SEO will usually come as part of a good marketing campaign so look for a digital marketing company that specilaises in SEO.


Research

A good business should always stay ahead of research. You’ll need to consistently research innovations in your industry so you can stay ahead of what your customers will be asking for. It’s also important to research your competitors and see what they’re offering in line with industry innovation.


Again, this takes time and effort. Some business owners like to do this research themselves because it allows them to remain experts in their field. However, it also doesn’t hurt to have someone do the research for you and compile it into quicker reading so you can manage your time more wisely.


Branding and Artwork

Your business brand needs to look professional. If your customers can tell that you’ve tried your best to design your brand and other artwork yourself, it won’t come across as professional and trustworthy. Everything you do for your business should strive for perfection.


The better your business looks, the more appealing it becomes to those who come across it. The artwork used represents the products and the quality of the business as a whole. If your artwork is only satisfactory, maybe it’s time to hire someone who can take it to flawless.


Data and Results

Your social media campaign, marketing campaign, and brand will all yield results that can be studied. For example, a post on social media should display data about conversion rates so you know how many people that viewed the post visited your website. You can collect this kind of data and analyse it so you can see what’s working for your business and what’s not.


Instead of collecting the data yourself, ask someone else to collect the data and create a report for you to view. This should happen at least twice a year but more frequently if possible.


Communication

Your customers will want to communicate with you about every aspect of your business. Whether it’s a question, a comment, a complaint, or something else, it’s important that you reply as quickly as possible. When you have other aspects of the business to run, it’s not always possible to communicate with your customers in a timely manner.


It can help to outsource your communication tasks to someone else. This could be anything from answering emails to replying to social media messages, or even being available to answer questions via your website's live chat. This way, you know your customers are happy as you continue to build your business.



It takes many people to build a successful business- no man is an island. Being willing to outsource your work will give you more freedom to explore new things. In addition, it will give you the freedom to take time off when you need it so your health doesn’t become a martyr to your business. You cannot run a business on an empty tank, so be sure to schedule time for yourself as well.


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