Do you think of all the people who could become your potential customers when creating a digital marketing strategy? Is your website optimized for use by people from all backgrounds? If not, then it’s time to think of how to make your site more accessible and inclusive.
Visual Impairment and Digital Marketing
In saying this, think about the
20.6 million people
in the U.S. who are visually impaired. It’s easy to think that their solution lies in getting visual enhancements from
http://www.eyeglasses.com/. While this may work for those without severe impairment, another part of the population needs more solutions.
There is another part of the population with hearing limitations and may, therefore, not have proper access to audio content. Their experience in using the internet differs significantly from people without visual or hearing challenges.
What You Can Do
Unfortunately, online content has not always been accessible for people with such impairment. All is not gloom, though, as Instagram has come to this realization. The platform has taken some steps to improve user experience and
customer engagement
across the board. Read along to see the ideas you can borrow to keep up with the trend.
Sight-Friendly Digital Marketing
Think beyond podcasts and radio when creating a digital marketing strategy for the blind and sight-impaired audiences. A better approach is to ensure your digital elements are accessible to these potential customers. They may not be able to read tiny words or see images with low color contrast.
Make use of the alt-tags features on your promotional images. Through assistive technology, your site can recite the product descriptions to visually impaired persons. This will create a mental image of how your product looks to help the consumer decide.
Remember to avoid using images or video content that flashes. Bright light and flashing animations can trigger photosensitive conditions. They can cause migraines or
epileptic seizures.
Incorporate Images for Color Blind People
Approximately 8% of men and 0.05% of women are color blind. Color blindness comes in many variations, but it's mostly exhibited as the inability to correctly see red and green. Ensure your logo and marketing images do not rely on viewers' ability to interpret the message. The phrasing of your messages should also be sensitive to your color-blind audience.
Color contrast comes in handy to help the color-blind audience. Strive to avoid problematic color combinations like green and brown, red and green, green and blue, green and black, and blue and purple.
Filenames, Titles, and URL Accessibility
Accessibility is not just for the advertising media but for your file structure and names too. This also goes for SEO optimization. The URLs and filenames enhance a search crawler's ability to index a page and identify site content.
Ensure they describe the content one will find when they open the links. They’re a great place to put a relevant keyword and are more trustworthy than alphanumeric characters.
Final Thoughts
These are just a few of the tactics you can employ to make your digital market more inclusive and accessible. People with vision and hearing loss still experience many problems in using the internet. It's time to incorporate them into your marketing strategies for enhanced interaction.