How Video Can Help You In Marketing
Mat Bullock • September 26, 2022
It is common knowledge that using content marketing to grow your brand and connect with your ideal customers is an efficient way to do both of those things.
Video marketing is one type of content marketing that is becoming an increasingly important strategy.
In this piece, we will take a look at what exactly video content marketing is, as well as provide you with some fantastic ideas for how you can use it in your own video content marketing.
What exactly does "video content marketing" refer to?
Brands that want to raise their profile online often produce video content as part of their video content marketing strategy. Videos are typically uploaded to either YouTube or a social network, but they can also be self-hosted or presented in the form of webinars, courses, live videos, or other live-streaming events.
When done correctly, video has the potential to be an effective medium for a company to disseminate its message in a manner that is readily available to a sizable audience. It is compatible with content strategies aimed at both B2C and B2B audiences.
The wonderful thing about marketing with video content is that it is getting easier and easier to do effectively. This is a huge advantage. Because there are so many options available to marketers, there is truly something that can work for every business, even those that lack the skills necessary for traditional video recording or editing.
The marketing of video content is more important than it has ever been, and here are some of the reasons why.
Videos are a fantastic medium for elucidating the workings of your product. When it comes to assisting potential customers in learning more about a product, video content, whether created in-house or even by an animation studio, is a helpful tool that can be used.
Customers will not purchase your wares until they have a clear understanding of what your product does and how it will benefit them. It should not come as a surprise that video content is such a useful tool for this purpose because the visual component enables companies to more clearly explain how things function.
The return on investment for videos is good. The rate of return on investment (ROI) you get from your video will be determined by a number of factors, one of which is how well you have organized your content strategy, in addition to the overall quality of your videos.
Producing a video might give you the impression that it will cost you a lot of money and take a lot of time. However, there is a significant amount of technology available today that enables the production of high-quality video to occur rapidly and at a low cost.
Not only do the majority of us carry around high-quality video recorders in the form of smartphones in our pockets, but there are also software solutions that make it simple and inexpensive to
create explainer videos that are engaging. When you produce your videos with a smaller budget, it will be much simpler to generate a positive return on investment.
When it comes to the application of video content, marketers have a wide variety of choices at their disposal. This indicates that it is simple to locate a strategy that is compatible with the marketing objectives of your company. When it comes to making videos, the most obvious place to begin is on YouTube; however, there are a number of other options available to you, including the following:
You can
post stories on most social media platforms, including Snapchat, Facebook, Instagram, and YouTube. These stories will be deleted after a predetermined amount of time has passed. These are wonderful because it is possible to create them in a very short amount of time and for a very low cost, and they communicate directly with your target audience. In order for your stories to be successful on social media, you will need to either already have an audience or be actively building one.
In recent years, live video has become increasingly popular, and industry giants such as Facebook, YouTube, and Twitch have all begun providing methods for companies to stream live content through their platforms. The use of live video can be useful. According to Facebook, the number of interactions with live streams is six times higher than with regular videos.
Webinars are a fantastic way to engage in direct conversation with prospective clients through the medium of video. You can use them to respond to specific questions that customers might have about your product, or you can use them to educate the audience about your industry, thereby establishing yourself as an authority in the field.
One-on-one video communication is an additional creative application of the medium of video. Marketers have the ability to record and send short messages as a means of following up on inquiries or purchases. The overall experience for the customer may be enhanced as a result.
People now have an incredible amount of convenience when it comes to watching video content thanks to technological advancements, just as these advancements have made it simple for businesses to record video. There is an abundance of data available to support this contention.
According to the official YouTube blog, users watch more than one billion hours of content on YouTube each and every single day.
Twitter announced earlier this year that its platform hosts 2 billion video views per day on average. In addition, tweets that include videos receive 10 times more engagement than tweets that do not include videos.
Getting your company on the first page of Google search results can be accomplished by publishing videos on YouTube that are optimized for popular search terms. This is due to the fact that Google places relevant YouTube videos at the top of the page for a significant number of search terms.
Videos will also show up when people search for specific topics on YouTube, in addition to the possibility of exposure via Google. This is significant because in 2017, YouTube held the third-highest share of the search market in the United States, behind only Google.com and Google Images.
There is nothing more disheartening than producing a fantastic video that adheres to industry standards and protocols, only to watch it be overshadowed by the sheer volume of videos that are already available online. For this reason, it is essential to act quickly, differentiate oneself from the competition, and carve out a reputation that is easily recognizable.
Having said that, it is essential to avoid producing video after video with content that is subpar in quality. It is far preferable to have a smaller amount of content that is of higher quality and has a greater number of views than to have a large number of videos with fewer views.
Creating video content requires strategy, as producing high-quality content on a consistent basis will increase your visibility and help establish you as a reliable source among viewers before they turn to your competitors.
In conclusion, video is a fantastic tool for marketers to use in their efforts to connect with consumers. The production and distribution of high-quality video content by companies is currently simpler than it has ever been. In the event that you do not already include video as a component of your content strategy, you ought to give some thought to conducting some tests with a few different projects.
Efficiently processing customer payments is one of the most important parts of running a successful online business. You’ll need a robust system in place that is both reliable and safe, and a method for keeping track of payments over the long term, to name just a couple of fundamental requirements. While it might seem like a complicated aspect of your business to get right, the tools and innovative new technologies available today make everything much easier to manage than it was in the past. Today, you’ll learn about how to get things right the first time by understanding the three most important elements, so that you can continue to build strong customer relationships and maintain a great reputation!
If you want your business to be a success, you need to make sure the following things are all in place and working effectively. Read on to find out what they are. Branding Your brand is your identity and it could not be more important in today’s already crowded marketplace. A good brand covers not only the visible aspects of your business’s identity but also how you use text and language to communicate with your customers as well. One of the most important things about good branding is encouraging customers to become loyal to your brand. There are many ways you can do this including rewarding loyalty with points and money off, and providing them with the best customer experience possible when dealing with your company. SEO Another important aspect of business success is ensuring that you have an effective SEO strategy. SEO, also known as search engine optimization, is vital in today's world because the vast majority of people look online before buying anything. What this means is your business and products need to come up first in the search engine results whenever anyone searches for a product like yours. The good news is there are many tactics you can use to help this to happen from on-page SEO like keywords, content marketing, meta titles and technical SEO, to off-page SEO like reputable backlinks. Of course, you can spend all your own valuable time learning how to do these tasks, but most business owners prefer to leave their SEO to their experts. Before you choose an expert agency to work with, be sure to investigate SEO agency costs and what you will get for your money. In this way, you can ensure you get the very best ROI. Funding and Budgeting Running a business costs money, and that means to be successful you will need to secure the proper funding and manage it well with the right budget. One of the most popular ways of funding a business or a business expansion is to ask the bank for a loan. Although you may also wish to consider grants, and peer-to-peer loans as these can cost less in some cases.
If you are running your own business then you may already know that as many as 90% of businesses won’t make it to their fifth year of trading. Businesses can come crumbling down due to many issues including running out of money or simply not having the knowledge and experience needed. If you need some further ideas and tips on how you can keep your business afloat then take a look at the article below.
When you want a business to do well and succeed , you need to think above all about the brand of that business, and how it presents itself. This is something that you are going to find really important to consider, and the better you can approach it, the more likely it is that you are going to end up with a brand that you are proud of and which really works for you as well as possible. Let’s take a look at some of the ways to make a brand so much more powerful which you may want to consider.
Image Credit: Carlos Muza from Unsplash. B2B businesses have countless hurdles to get passed when they want to succeed. Many of these could be why you struggle to grow your B2B business. That doesn’t mean you have to struggle with growth. It could be much more within your grasp than you’d think. By implementing a few strategies, you could see more growth than you’d expect. It’s just a matter of implementing them and letting them help long-term. Thankfully, this doesn’t need to be too complicated of a process, as long as you’re using the right strategies. Five of these could help your B2B business a lot more than you’d expect. If you want to see sustainable business growth, then these are worth investing in. Solve The Right Problems - One of the key ways to bring in customers for any kind of business is to solve their problems with your services. As obvious as this is, it’s something many entrepreneurs overlook. When you’re doing this, make sure you solve problems that’ll keep your customers around long-term. The better able you are to do this, the more customers you should keep and retain. Differentiate Your Offerings - Your offerings should be what draws customers in and persuades them to buy from you. If they come across as the same as your competitors’ offerings, then you’re not offering much of a reason for potential customers to buy from you. Make sure you differentiate yours to make them stand out and actually appeal to prospective buyers. You’ll end up all the better for it. Properly Advertise Your Business - Marketing your business is essential to bringing in more customers and helping it grow. There are various strategies you can implement, and working with the best B2B SaaS and SEO consultants is a great start with this. By investing in your marketing, you shouldn’t have a problem seeing more growth with your target market. Offer A Great Experience - The experience your customers have with your business dictates whether or not they stay with you long-term. If they’re not having a positive experience , then they’re not likely to stick with you. They’ll go to a competitor that treats them better. Avoid letting that happen so you can keep the customers you worked hard to get. Implement Retention Strategies - You’ll already know you’ll need customer acquisition strategies to bring in customers. You’ll also need to invest in customer retention strategies to help you long-term. These help ensure you have long-lasting customers that stick with you. It’ll help with your finances, and you should have a more stable base to grow from. Make sure you have these from the start. If you’re struggling to grow your B2B business, then you could feel stressed and as if nothing works. That isn’t a position you need to stay in, however. It’s just a matter of knowing which steps to take next and which strategies to implement. Some of these will help a lot more than you’d expect, making them worth focusing on. Once they’ve been implemented, you shouldn’t have a problem seeing more and more growth.
Image from Pixabay - CC0 Licence Many people working in trades have excellent practical skills but aren't necessarily as experienced when it comes to running a business. Starting your own trade business can be an excellent way to make money and move upward in your career. However, it's easy to forget that running a business is a skill in itself. You might be a whizz at plumbing a toilet or wiring a light fixture, but do you know how to handle your calendar or provide good customer service? And what about handling your accounts? If you want your business to survive, you need to know how to be a good business person. Get Help from Others People working in trades are often operating as a one-man band. They might have connections with other tradespeople and perhaps an apprentice or workmate, but running the business is usually left up to them alone. If you want to avoid feeling at sea with so much to do, it's definitely worth considering what outside help you can get. For example, hiring a virtual assistant can help you tackle tasks such as managing enquiries or creating quotes. An accountant can help you manage your finances and taxes so you don't have to spend hours poring over them yourself. Grow a Great List of Contacts and Suppliers Whenever you need to order a part or get in touch with someone to help you with a job, you don't want to waste time trying to find the right contact. One of the most valuable things anyone working in a trade can have is a good network. If you have a good electrical wholesaler you can use as your go-to or you know who you can call when you need to consult someone on a job, you can save yourself a lot of time. You'll also be able to provide a better service to your customers if you always know who to call.
Unsplash - CC0 License Improving your business’s security can be challenging. There’s always a lot to think about, and you never know whether you are doing everything you can to protect your people, equipment, network, and premises. Fortunately, this post is here to help. We explore some of the methods you can use to boost business security and ensure that you get your company on the right path. Here’s everything you need to know. Conduct A Risk Assessment The first step is to conduct a risk assessment . This provides you with an opportunity to learn more about what you’re doing well right now, and where you need to improve. Concentrate on the weaknesses in your security. These are the areas where breaches are most likely to occur. Get specialists on your team to search for potential areas where you might have problems and fix them. Control Access You also want to focus more on controlling access and ensure that people can only gain entry to sensitive areas on a “need to” basis. This approach restricts the number of personnel who could potentially be implicated in various parts of your business. To achieve this, use a combination of security fencing , keycard access points, and signage. Try to avoid anyone who isn’t authorized from accessing specific areas unless they need to use them for their work. Invest In CCTV It’s also a good idea to invest in CCTV. Videoing select entry points discourages criminals and ensures that you can monitor all your access points and prevent breaches. Most modern CCTV systems are inexpensive and connect to your central security hub. You can also get systems that will alert you if they detect a breach or see any motion on the images. Maintain Security Awareness Maintaining security awareness is also critical. Staying up to date with the latest threats lets you respond more rapidly to issues and ensure that your staff and networks remain safe during attacks or more widespread events. Fortunately, there are plenty of feeds you can use to stay up to date with the latest happenings in the field and get advice on what to do next. Be sure to regularly check cybersecurity websites to ensure that there are no ongoing events. You can also sign up for security providers’ X feeds to get the latest updates from people in the industry. Conduct Regular Security Audits In addition to the initial risk assessment, you also want to conduct regular security audits. These will give you a better picture of the overall health of your business and its capacity to deflect attacks. Security audits are an opportunity to see where your company’s weaknesses are and find security gaps. Often you will discover glaring breaches and find quick fixes to put them right. Use Two-Factor Authentication Finally, you want to use two-factor authentication on your business network, particularly if staff take their work devices home with them. Putting in this extra layer of security prevents criminals from accessing your network resources, even if they have a password.
Do you want to become a social media influencer? If so then you have come to the right place. Here you will find out what steps you can take to get where you need to be. Choose a Solid Niche The first thing you need to do is choose a solid niche. This step is so important and if you do not take it then you will not be able to build a solid foundation of engaged people who have an interest in your brand. Every marketing influencer who you see on YouTube, Facebook or even Twitter will have their own audience. Without a niche, you will soon find that you have to compete for the attention of your audience and this is the last thing you need. If you want to come up with a niche then first ask yourself what you have and what you are actually good at. Give some thought to what it is you are passionate about, and what interests you have. If you can do this then you will soon see a huge benefit. If you want a great influencer to follow then be sure to check out Chris Roebuck .
What To Do When You Move Into A New Office Building Most business owners will want their businesses to grow and expand, and if you have an office space, that will eventually mean finding somewhere new to work as you outgrow your old one. That’s a good thing, even if moving is quite stressful - it shows that you’re reaching your goals and you’re successful. Once you do move and you find yourself in the new office, it’s a good idea to know what things you need to do first so you can minimize the disruption to your business as much as possible. With that in mind, here are some jobs to put on your to-do list.
Image Credit. Have you just started a catering business, or are you considering doing so? If so, congratulations. But you should be prepared for a lot of work. Running any kind of business involves a great deal of work and sometimes monetary investment. This is especially true of a catering business. But the good news is that catering is one of those ever-expanding industries. Here are some tips to get you started. Your Business Plan First things first, you need a plan for your catering business. Catering is a massive industry, so a plan will narrow down your focus and improve your ability to succeed. Catering businesses can take on all shapes and sizes, so decide early what your catering business will provide to your customers. Do you specialise in party food? A specific cuisine or theme? Are you catering for weddings, business events, or kid’s parties? Do you just deliver the food or do you serve it as well? What’s on the menu? These are just some of the questions you need to ask yourself before you can even start cooking. Rules and Licensing One of the most important things to tackle when considering opening a catering business is to make sure that your paperwork is on point. This is true for any business, but when you’re prepping food for people, there are a few extra licenses to explore. Health and safety is the big one. You will need to be licensed to serve food and your kitchen will likely be inspected. Keep a hygienic kitchen to ensure that your business stays solvent and, most importantly, that you don't make anyone sick with your cooking. Equipping Your Kitchen A well-equipped kitchen is the only way to have a successful business in the food industry. It makes sense, as you need to prepare, cook, and deliver all this food and keep it in a safe temperature. So, make sure that you have the catering equipment your business needs in order to succeed and meet your customer’s expectations. The Great Employee Debate As your catering business grows, you will reach the point where you need to consider hiring employees. Dedicated delivery drivers can be helpful, as can extra hands in the kitchen and when serving food. The kind of staff you need depends on your business and your skills. Employees are great for shoring up gaps in skill and helping you to get more work done efficiently. But they are also an added layer of complexity and responsibility. You need to make sure your employees are trained and, ideally, qualified to work in the kitchen. You can train them yourself but, you guessed it, this will take work. The best way to get the most out of your employees is to first hire the right people for the job. From there, make sure that you look after their needs and protect them whenever necessary. If you look after your employees, they will look after you.
