Why Does Your Business Need an SEO Audit?

Mathew Bullock • Oct 05, 2020

Why Does Your Business Need an SEO Audit?

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Whether you are trying to improve your customer engagement online or you are wondering why your company isn't getting the traffic it needs, it may be down to simple SEO issues. By reviewing your search engine optimisation activity, you will be able to see if the website is bringing in the traffic. This is where an SEO audit can help you maintain your SEO strategy. By regularly optimising your website you will be able to increase traffic which will increase leads or inquiries for the business. But what are the benefits of having an SEO audit?


Insights Into Website Traffic
For small businesses that do not have an inherent knowledge of search volume, impressions, or URL clicks, an SEO audit can provide this all-important insight. Marketing consultancy firms like on https://profitreach.uk work with companies to provide an important SEO audit so clicks and impressions are optimised. It's crucial that businesses understand their data but also monitor it on a regular basis. This is where external help can come in handy.


It Gives You Insight Into the Status of Your Website
Sometimes we can put links up and find they aren't working. The dreaded 404 error is something that can be the death knell for websites as far as their search engine rankings are concerned. While guides like on https://www.lifewire.com show you how to fix a 404 error, broken links or pages that cannot be found are all things that can reduce your website traffic. By undertaking an SEO audit, this quickly identifies and addresses these problems.


Insight Into Your Competitors
Using an SEO audit can make you understand and where you are in the pecking order. It isn't just in relation to your search engine rankings but if you can start to see what your competitors are doing in terms of the keywords they are using, you can implement similar or the same keywords into your strategy if they are performing well. But it also gives you the opportunity to use keywords that aren't working for your competitors and use these to boost your ranking. But you cannot do this until you have an understanding of the competition, especially those that are higher than you in the search engine.


You Can Keep Up With the Algorithm
Because search engines like Google are forever evolving, the algorithms are being updated to help the user experience. This can mean if you're not serving the ways of an algorithm update you could lose a significant amount of traffic. Being aware of these changes will help you to alter your website so you don't lose out on all-important traffic.


You Can Find Out if Your Website Is Slow
There are many tools that can help you find out if your website is slow. But also, it's important to note that if the loading process takes more than 3 seconds, a whopping 40% of your visitors will leave your website. An SEO audit will help you uncover this very simple answer. 


If your business is lacking in knowledge or you are missing all-important insights, an SEO audit will help.

By Mat Bullock 03 Apr, 2024
Image from Pixabay - CC0 Licence Many people working in trades have excellent practical skills but aren't necessarily as experienced when it comes to running a business. Starting your own trade business can be an excellent way to make money and move upward in your career. However, it's easy to forget that running a business is a skill in itself. You might be a whizz at plumbing a toilet or wiring a light fixture, but do you know how to handle your calendar or provide good customer service? And what about handling your accounts? If you want your business to survive, you need to know how to be a good business person. Get Help from Others People working in trades are often operating as a one-man band. They might have connections with other tradespeople and perhaps an apprentice or workmate, but running the business is usually left up to them alone. If you want to avoid feeling at sea with so much to do, it's definitely worth considering what outside help you can get. For example, hiring a virtual assistant can help you tackle tasks such as managing enquiries or creating quotes. An accountant can help you manage your finances and taxes so you don't have to spend hours poring over them yourself. Grow a Great List of Contacts and Suppliers Whenever you need to order a part or get in touch with someone to help you with a job, you don't want to waste time trying to find the right contact. One of the most valuable things anyone working in a trade can have is a good network. If you have a good electrical wholesaler you can use as your go-to or you know who you can call when you need to consult someone on a job, you can save yourself a lot of time. You'll also be able to provide a better service to your customers if you always know who to call.
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Unsplash - CC0 License Improving your business’s security can be challenging. There’s always a lot to think about, and you never know whether you are doing everything you can to protect your people, equipment, network, and premises. Fortunately, this post is here to help. We explore some of the methods you can use to boost business security and ensure that you get your company on the right path. Here’s everything you need to know. Conduct A Risk Assessment The first step is to conduct a risk assessment . This provides you with an opportunity to learn more about what you’re doing well right now, and where you need to improve. Concentrate on the weaknesses in your security. These are the areas where breaches are most likely to occur. Get specialists on your team to search for potential areas where you might have problems and fix them. Control Access You also want to focus more on controlling access and ensure that people can only gain entry to sensitive areas on a “need to” basis. This approach restricts the number of personnel who could potentially be implicated in various parts of your business. To achieve this, use a combination of security fencing , keycard access points, and signage. Try to avoid anyone who isn’t authorized from accessing specific areas unless they need to use them for their work. Invest In CCTV It’s also a good idea to invest in CCTV. Videoing select entry points discourages criminals and ensures that you can monitor all your access points and prevent breaches. Most modern CCTV systems are inexpensive and connect to your central security hub. You can also get systems that will alert you if they detect a breach or see any motion on the images. Maintain Security Awareness Maintaining security awareness is also critical. Staying up to date with the latest threats lets you respond more rapidly to issues and ensure that your staff and networks remain safe during attacks or more widespread events. Fortunately, there are plenty of feeds you can use to stay up to date with the latest happenings in the field and get advice on what to do next. Be sure to regularly check cybersecurity websites to ensure that there are no ongoing events. You can also sign up for security providers’ X feeds to get the latest updates from people in the industry. Conduct Regular Security Audits In addition to the initial risk assessment, you also want to conduct regular security audits. These will give you a better picture of the overall health of your business and its capacity to deflect attacks. Security audits are an opportunity to see where your company’s weaknesses are and find security gaps. Often you will discover glaring breaches and find quick fixes to put them right. Use Two-Factor Authentication Finally, you want to use two-factor authentication on your business network, particularly if staff take their work devices home with them. Putting in this extra layer of security prevents criminals from accessing your network resources, even if they have a password.
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Image Credit. Have you just started a catering business, or are you considering doing so? If so, congratulations. But you should be prepared for a lot of work. Running any kind of business involves a great deal of work and sometimes monetary investment. This is especially true of a catering business. But the good news is that catering is one of those ever-expanding industries. Here are some tips to get you started. Your Business Plan First things first, you need a plan for your catering business. Catering is a massive industry, so a plan will narrow down your focus and improve your ability to succeed. Catering businesses can take on all shapes and sizes, so decide early what your catering business will provide to your customers. Do you specialise in party food? A specific cuisine or theme? Are you catering for weddings, business events, or kid’s parties? Do you just deliver the food or do you serve it as well? What’s on the menu? These are just some of the questions you need to ask yourself before you can even start cooking. Rules and Licensing One of the most important things to tackle when considering opening a catering business is to make sure that your paperwork is on point. This is true for any business, but when you’re prepping food for people, there are a few extra licenses to explore. Health and safety is the big one. You will need to be licensed to serve food and your kitchen will likely be inspected. Keep a hygienic kitchen to ensure that your business stays solvent and, most importantly, that you don't make anyone sick with your cooking. Equipping Your Kitchen A well-equipped kitchen is the only way to have a successful business in the food industry. It makes sense, as you need to prepare, cook, and deliver all this food and keep it in a safe temperature. So, make sure that you have the catering equipment your business needs in order to succeed and meet your customer’s expectations. The Great Employee Debate As your catering business grows, you will reach the point where you need to consider hiring employees. Dedicated delivery drivers can be helpful, as can extra hands in the kitchen and when serving food. The kind of staff you need depends on your business and your skills. Employees are great for shoring up gaps in skill and helping you to get more work done efficiently. But they are also an added layer of complexity and responsibility. You need to make sure your employees are trained and, ideally, qualified to work in the kitchen. You can train them yourself but, you guessed it, this will take work. The best way to get the most out of your employees is to first hire the right people for the job. From there, make sure that you look after their needs and protect them whenever necessary. If you look after your employees, they will look after you.
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Preparing for business growth and streamlining is essential for your supply chain. The more ready you are to scale up, the less frantic decision-making you’ll make the moment you have to grow your supply chain rapidly. This article shares five ways to optimize your business by scaling up supply chain operations.
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