Why Should Your Company Invest In Metal Business Cards?
It is no secret that information exchange has moved from paper to online networks like LinkedIn, Google, and social media. The business world has jumped on this bandwagon, making business cards less popular than they used to be. However, it is estimated that
27 million business cards are printed daily, so your business may still receive many cards from other companies. These cards remain popular and professional, so you should invest in them. Here's why you should insist on metal as the material for your business cards.
1:
Enhance your company’s image
Image is everything in the business world, so your company must present itself in the best light possible at all times. Many companies today still use some form of business cards, but few put very little thought into the process behind their quality. Therefore, they choose card types that are easiest to produce and cheap. Perhaps this partly explains why a whopping 88% of business cards are tossed out in less than a week. However, choosing metal business cards over other options shows that your business is committed to quality.
Metal business cards won't necessarily cost an arm and a leg, but they will look and feel more expensive than their standard counterparts. As such, your company's potential clients and business partners will feel you paid more for them when you hand them one. Consequently, your clients and customers will feel extra special when you give them metal business cards. They will believe that you genuinely value their business by giving them one of these cards, a feeling that will not accompany receiving standard business cards. Fortunately, many
chemical etching companies in the UK can make metal business cards for your company's needs, so keep this in mind.
2:
They are highly durable
You want to ensure that anyone who receives your company's business cards can hang on to them as long as possible. It would be quite disheartening for potential clients and partners to receive these cards and not be able to get in touch with your company because the cards deteriorate. The good news is that many modern
business cards are top-quality and will last for several years if you don't put them in a washing machine or do something that damages their pristine condition. However, metal business cards are the most durable options around. Even if a customer or client tucks it away in their wallet for the next decade, it will look as good as the day they received it.
3:
Unique Form Of Marketing
Metal business cards have various designs, so companies can select based on their business needs. Paper cards have fixed rectangular shapes, and it is very little you can do to customise them further. However, metal business cards can be in any shape or size. Your metal business cards can tell all there is to know about your company's operations without anyone reading what is on them. Therefore, businesses in all industries can use them as a
unique way to market their products and services.
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