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Any company dedicated to
improving its business model should consider how it can grab customers' attention. On the surface, this seems simple enough. Adverts, digital marketing, and a catchy jingle have all proven effective in the past, but customers are spoiled for choice with this. There are more brands than ever vying for attention, so you need to find a way to stand out from competitors in your industry, and even those in entirely different industries. Is it possible, then? Here are four things to consider.
Excellent Content
We live in a world where content is undoubtedly the king of marketing. There are so many forms of content marketing that you have a wealth of options to consider. Places like Instagram and TikTok have opened up opportunities to take advantage of what videos can do, and you should not ignore these opportunities any longer. This
Video Marketing Report can help you identify
how your business can embrace this approach because it is not as simple as sitting in front of the camera. Instead, you need something that people have not seen before, anticipates trends, and keeps people coming back for more.
No Wasted Messages
Targeted marketing is a double-edged sword. On one hand, you can send your promotions to as many people as possible. On the other, these messages may not be relevant. This can drive people away from your business and never come back. However, with
marketing segmentation, you ensure that your marketing reaches the right person every single time, and there are no wasted messages, emails, or notifications that put them off your business. By understanding what the customers on your mailing list want, you can design promotions to suit them and experience all the benefits that come with it.
A Subtle Approach
The issue of
brand fatigue is rife right now. Consumers feel they are bombarded with information, deals, and viral videos wherever they look. While you might think this is helping you spread awareness, it is making people sick of the sight of your logo and marketing copy. You can still grab attention without banging customers over the head, so consider a more subtle approach that will captivate customers without exhausting them. You’ll find that you increase engagement by gently nudging them towards your product rather than forcing them to find out more.
Genuine Dedication
Philanthropy and other charitable causes are considered an important part of generating interest in a brand. The younger generation of customers want companies to stand for something, but it’s not enough to
claim you are dedicated to solving social or environmental crises; you need to be genuine with it. Greenwashing and similar approaches can leave a sour taste in consumer’s mouths, so instead of expecting this to solve everything, you must practice what you preach and
prove it. Show and do not tell, and you’ll find it easier to grab people’s attention.
Take Notice
It can be a challenge to grab anyone's attention in a time where the phone screen is their best, most trusted friend. With these strategies, you can increase your company’s appeal and make sure you don’t just grab a customer’s attention, but maintain it.
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